Brand Illustration System for Trentino Marketing
Brand Illustration System
Trentino, is an autonomous province located in the north-Italy. Renowned for its mountains, the Dolomites, Trentino and South Tyrol constitute the region of Trentino-Alto Adige. The client wanted to display Trentino’s region data regarding Tourism, Nature, Culture and Education. Instead of a classic infographic I decided to work on big illustrations divided in three lines. Each line consists of buildings, nature, people, animals and focuses on a specific aspect of the main topic. The client can also extract each element and use it singularly or in couples in presentations and other materials.
CLIENT: TRENTINO MARKETING - ART DIRECTOR AND GRAPHIC DESIGN: CATERINA GASPERI
Small and big illustrations
for the Brand Illustration System
In order to build a strong and consistent Brand Illustration System I worked on illustrations with different level of details and sizes. Small illustrations were made for volunteering and local services, spot illustrations for the region's quality of life and big illustrations for different topics such as administration spending, energy and fruit production.
Variety of characters for each topic
In a big project full of numbers and data, it's really easy to get lost and confused. So characters have an important role in a Brand Illustration System. The right characters not only help the composition to be diverse and dynamic but they also set the mood of the scene. Since Trentino is most sporty region in Italy, I had the chance to represent many athletes, tourists but also workers, professors and students.
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