Brand Illustration System for Trentino Marketing
Client: Berlin Packaging
Direction: Caterina Gasperi
Brand Illustration System
2024
Trentino, is an autonomous province located in the north-Italy. Renowned for its mountains, the Dolomites, Trentino and South Tyrol constitute the region of Trentino-Alto Adige. The client wanted to display Trentino’s region data regarding Tourism, Nature, Culture and Education. Instead of a classic infographic I decided to work on big illustrations divided in three lines. Each line consists of buildings, nature, people, animals and focuses on a specific aspect of the main topic. The client can also extract each element and use it singularly or in couples in presentations and other materials.
Small/big pictures for Brand Illustration System
In order to build a strong and consistent Brand Illustration System I worked on illustrations with different level of details and sizes. Small illustrations were made for volunteering and local services, spot illustrations for the region's quality of life and big illustrations for different topics such as administration spending, energy and fruit production.
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